Duration: Month to month. Cancellation: 30 days' written notice (monthly) or 7 days before the next quarter starts (quarterly).
One test at a time. We agree on what we're testing, run it properly, and either prove it works or kill it. Everything that validates keeps running. Each month, one new test layers on top. Over time, that compounds.
| When | What |
|---|---|
| Month start | The campaign agreed on last month's end call goes live. |
| Monthly co-creation session: we develop ideas and produce draft starting points for your LinkedIn and newsletter. You make them yours and publish. | |
| Every week | Async update: where each campaign stands vs. its target. |
| Mid-month | Working call. Live review. Copy, targeting, or approach adjusted if needed. |
| End of month | Results call. What the channel produced, what we learned, and the next campaign agreed in writing. |
| Ongoing | Full management of all active tests and validated channels: ads, sequences, funnels, tracking. |
Before each test, we agree in writing: what we're testing, what success looks like (a specific number), and when we stop. If it hits the target, it validates and keeps running. If it doesn't, we kill it and move to the next. No test starts without a signed-off brief.
Paid ads (Meta or LinkedIn) · Funnel conversion optimization · Email nurture sequence · Retargeting · Webinar / workshop funnel · Lead magnet + funnel · VSL / video funnel · Cold email outbound ·
Months 1–3: First test running, proving or killing each month · Months 4–6: First validated channel running, second tests on top · Months 7+: Two or more channels compounding, new test added.