This is a one-off project. 2–3 weeks from kick-off.
No cancellation after first payment or first day of service (whichever comes first).
These two projects can be purchased separately or bundled together.
The Offer Workshop focuses on refining your core offer, pricing, and market positioning — ensuring what you’re selling truly resonates to the right ICP before scaling.
The Foundation Plan then turns that into a full funnel strategy: messaging, structure, copy, and email logic for both your conversion and lead-generation tracks.
Most clients combine both for seamless alignment between what they sell and how they sell it, avoiding the risk of optimizing a funnel around an unvalidated offer.
✅ Clear, validated offer and pricing strategy
✅ Cohesive funnel architecture and copy for conversion + lead gen
✅ Ready-to-build system connecting lead capture, nurturing, and sales
✅ Strategic alignment that shortens time to results
| Plan | What It Includes | Cadence |
|---|---|---|
| Offer Workshop | • 1-hour Workshop Session | |
| • Offer Ladder design (core, ascension, and value logic) | ||
| • Pricing strategy and positioning refinement | ||
| • Workshop notes and recording for team implementation | One-off. | |
| Delivered in 2 weeks | ||
| Foundation Plan | • Complete funnel strategy project (Notion document) including: |
• Clear positioning statement and ICP
• Funnel overview with diagram (Conversion + Lead Gen Funnel)
• Lead magnet concept and title
• Landing Page copy for both funnels
• VSL script for Conversion LP
• 3 email drip campaigns copy (up to 5 emails each):
– Conversion funnel (booked a call or purchased)
– Lead gen & newsletter signup
– No-show follow-up
• Newsletter strategy: name, audience, positioning & suggested format | One-off.
Delivered in 2 weeks | | Bundle Option | Combine Offer Workshop + Foundation Plan for cohesive strategy alignment and stronger outcomes.
💡 Recommended if your current offer positioning or pricing has not yet been validated.
The Offer Workshop ensures we build your funnel strategy around a tested, high-leverage offer, rather than optimizing what could be the wrong one. | One-off. Delivered in 2–3 weeks total |